Shopfitting company meets MAWA hanger - a story of generations
In the 1980s, Günther Kunze set up the textile trade business of Michael Schenk's parents with his shopfitting company. Why did MAWA hangers already play a role back then and why does the Kunze family still maintain close contact with our CEO Michaela Schenk today? That's exactly what we wanted to find out in more detail in our next MAWA Love Story!
Female entrepreneurs go to school
Fortunately, it is normal in Germany for girls and young women to go to school, study or complete an apprenticeship and then start their professional lives – however, millions of women around the world are still discriminated against when it comes to access to education.
Here you park diagonally!
Here you park diagonally! Yes, we produce in Germany and yes, we are superficial. Georg Hafner, our head of the galvanising department, finds out on his very first day how precise we really are
From Trainee to Millionaire (in Hangers)
Silvia Bichler and Cornelia Kaiser have made careers with us. And at the very beginning, as trainees, they also met Ida Wagner, the wife of our founder Martin Wagner.
Germanese Spirit
“IN GERMANY I LOVE TO EAT BAUMKUCHEN,” laughs Mr. Shimizu from the traditional and successful trading company of the same name in Japan, one of our longest-standing customers – for almost 40 years by now.
Come together again!
Come together again was the motto of this year's Ambiente from 3 to 7 February in Frankfurt. It was not only the motto - Come together was clearly noticeable and visible on site!
For the Future Now!
For the Future Now was our motto this year at the EuroShop from February 26th to March 2nd in Düsseldorf. In total, more than 81,000 trade visitors traveled to the Rhine from all five continents.
75 years of MAWA means 75 years of future
On the occasion of our 75th birthday in 2023, we would like to let the people who have made MAWA what it is today speak - and that is you, our partners, our employees and our companions!
Emotional Storytelling & The Video Content Trend
At MAWA we use this trend to tell our customers about an everyday object: the clothes hanger, up close, full of emotion and as a lifestyle staple. To bring this story to life we teamed up with the advertising film production company Imbissfilm, an owner-managed advertising agency that has produced more than 400 films of all kinds in the last 20 years. Their focus is on the production of commercials.
MAWA ECO – Kiss the world
The MAWA ECO Collection follows the values of the MAWA brand in quality, lifestyle and sustainability. And that is the result of our MAWA innovative strength.