Germanese Spirit
“IN GERMANY I LOVE TO EAT BAUMKUCHEN,” laughs Mr. Shimizu from the traditional and successful trading company of the same name in Japan, one of our longest-standing customers – for almost 40 years by now.
Come together again!
Come together again was the motto of this year's Ambiente from 3 to 7 February in Frankfurt. It was not only the motto - Come together was clearly noticeable and visible on site!
For the Future Now!
For the Future Now was our motto this year at the EuroShop from February 26th to March 2nd in Düsseldorf. In total, more than 81,000 trade visitors traveled to the Rhine from all five continents.
75 years of MAWA means 75 years of future
On the occasion of our 75th birthday in 2023, we would like to let the people who have made MAWA what it is today speak - and that is you, our partners, our employees and our companions!
Emotional Storytelling & The Video Content Trend
At MAWA we use this trend to tell our customers about an everyday object: the clothes hanger, up close, full of emotion and as a lifestyle staple. To bring this story to life we teamed up with the advertising film production company Imbissfilm, an owner-managed advertising agency that has produced more than 400 films of all kinds in the last 20 years. Their focus is on the production of commercials.
MAWA ECO – Kiss the world
The MAWA ECO Collection follows the values of the MAWA brand in quality, lifestyle and sustainability. And that is the result of our MAWA innovative strength.
Hangers that are at home around the world
Our MAWA coat hangers, which we produce in Pfaffenhofen, Bavaria, and supply to more than 86 countries worldwide, also stand for high-quality goods. However, our global success is shaped above all by country-specific know-how.
Harmful substances in our clothes?
Bright red jumpers, wrinkle-free shirts and blouses or water-repellent functional clothing: Many wardrobes contain colourful fashion pieces made from a wide variety of materials. However, in order for clothes to reach the market and then consumers in many different colours and with characteristics such as "non-iron" or "stain-resistant", chemical substances are often used in the production process.
MAWA in Korea
"End consumers in Korea don't do sports in their free time, they go shopping!" - MAWA Managing Director Michaela Schenk reports from Korea.
MAWA at the "Inspired Home Show" in Chicago
This year's "Inspired Home Show" ran for three days from April 4th to March 7th in Chicago. MAWA CEO Michaela Schenk describes her impressions.