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Germanese Spirit

“IN GERMANY I LOVE TO EAT BAUMKUCHEN,” laughs Mr. Shimizu from the traditional and successful trading company of the same name in Japan, one of our longest-standing customers – for almost 40 years by now.

For the Future Now!

For the Future Now was our motto this year at the EuroShop from February 26th to March 2nd in Düsseldorf. In total, more than 81,000 trade visitors traveled to the Rhine from all five continents.

Emotional Storytelling & The Video Content Trend

At MAWA we use this trend to tell our customers about an everyday object: the clothes hanger, up close, full of emotion and as a lifestyle staple. To bring this story to life we teamed up with the advertising film production company Imbissfilm, an owner-managed advertising agency that has produced more than 400 films of all kinds in the last 20 years. Their focus is on the production of commercials.

Harmful substances in our clothes?

Bright red jumpers, wrinkle-free shirts and blouses or water-repellent functional clothing: Many wardrobes contain colourful fashion pieces made from a wide variety of materials. However, in order for clothes to reach the market and then consumers in many different colours and with characteristics such as "non-iron" or "stain-resistant", chemical substances are often used in the production process.