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A triad of innovation: MAWA at Ambiente 2024

The Ambiente 2024, held from January 26th to 30th in Frankfurt under the motto "Celebrating Business Together," was a record-breaking event for the global consumer goods industry. With a ten percent increase, 4,928 exhibitors presented their innovations on over 360,000 square meters of exhibition space.

MAMA develops everyday helper

MAWA has developed an innovative bag holder – practical for both home and on the go. With a non-slip bridge and sturdy hook, it facilitates the organized hanging of handbags and backpacks. Compact and available in black, white, and silver, the MAWA bag holder offers versatile applications with high-quality, German-made craftsmanship, free from toxic softeners.

Metal clips set in scene

To mark its 75th anniversary, MAWA organised a photo competition under the motto "Best CLIP wins!". The winners have been announced! The jury praised the creative presentation of metal clips in various everyday situations, from card holders to jewellery holders and practical universal helpers. The diverse entries reflected the innovative strength and passion of the brand.

"I'm really into it, the work at MAWA"

Mr Jaksche worked at MAWA for over 43 years. Even after retiring, he stayed with the company on the side until May 2023. He remembers working with prisons and the incident with a CNC milling machine that was too large. Although he already misses his work, he is enjoying his retirement in Scheyern with his family.

A new chapter at MAWA

Takeovers often no longer take place within the family - but not at MAWA. Sebastian Schenk has been responsible for the production, finance and accounting departments in the role of Managing Director since October 2023.

Recyclable clothes hangers made from hops and waste paper

MAWA recently launched the "CellFormDesign" project together with the TU Dresden. The aim is to develop environmentally friendly clothes hangers made from natural fibres, supported by the Federal Ministry of Food and Agriculture. The project is a response to the increasing demand for sustainable alternatives in the area of everyday objects.