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Harmful substances in our clothes?

Bright red jumpers, wrinkle-free shirts and blouses or water-repellent functional clothing: Many wardrobes contain colourful fashion pieces made from a wide variety of materials. However, in order for clothes to reach the market and then consumers in many different colours and with characteristics such as "non-iron" or "stain-resistant", chemical substances are often used in the production process.

Why brand development is so important for companies

Every company probably has the wish that the names of its own products will at some point be used as synonyms for their generic names in common usage. Just think of Coca-Cola in its well-known design for cola drinks. For this step, companies also need a brand idea, a strong bond with customers as well as lifeworlds and emotions.