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Better hanger, better life.

The MAWA Brand

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MAWA – Our Purpose

MAWA inspires new ways of hanging fashion and thus creates a completely new attitude to life. MAWA hangers ensure the perfect hanging for every item of clothing. We design the presentation of clothing and closets, creating an overview, space and inspiring new combinations.

MAWA – Our Vision

MAWA is the most well-known and popular brand of coat hangers. Every customer can find the perfect coat hanger with us. If not, we will make it. Our products are not only unparalleled in function and quality, we are also the only full-range supplier of sustainable coat hangers.

MAWA – Our Mission

We are a German manufacturing company with the highest quality standards. Good collaboration, an innovative team and our excellent network of partners worldwide are the basis of our success. Thanks to our agile structure, we can respond quickly to market challenges and set our own innovative and sustainable trends.

The brand makes the difference

»MAWA - Made in Germany« stands for an original product that can look back on a long tradition since 1948.

Our brand is characterized by a pioneering and inventive spirit that has constantly evolved over the years and has always broken new innovative ground. We have been manufacturing with passion in Pfaffenhofen, Bavaria, for more than 75 years.

In addition to tradition and innovation, Made in Germany also stands for our outstanding quality. MAWA clothes hangers have proven themselves over the decades and we have always developed pioneering and innovative concepts with our customers.

Michaela Schenk, Managing Director of MAWA GmbH, takes you on a journey and tells you where and how a MAWA hanger is used.

Michaela Schenk, the CEO of MAWA GmbH, takes you on a journey and tells you where and how a MAWA hanger is used.

 

MAWA - Made in Germany, but loved around the world

MAWA hangers are exported to eighty-six countries worldwide.

Awarded the Bavarian Export Prize and with an export share of over 80%, MAWA shows that a traditional medium-sized company from Pfaffenhofen can work successfully internationally.

For us, a clothes hanger is not just a product: MAWA is a strong brand that gives a simple everyday product new meaning.

Thanks to our global MAWA network, we can also draw on country-specific know-how and insights.

MAWA - made in Pfaffenhofen, at home all over the world.

Clothes hangers for every lifestyle

The MAWA brand is part of our customers' lifestyle, whether in their private dressing room or closet, in fashion stores or hotels.

The wide, innovative range offers exactly the right solution for every lifestyle. MAWA thus combines many years of expertise with new ideas and concepts - tradition meets modernity.

We develop new concepts in close cooperation with our customers and partners, with attention to detail, passion and always in proven MAWA quality. We take cultural differences and preferences into account, for example in terms of color, function or width.

Holistically sustainable in material and production

MAWA takes a holistic approach to sustainability. MAWA founded the ECO friendly and SKIN friendly initiatives many years ago, and we are committed to the goals of the United Nations Agenda 2030 towards a change for ecological, low-emission and environmentally friendly production.

MAWA is pursuing the goal of achieving CO₂-neutral production by 2035 in order to provide a livelihood for future generations.

You can count on our support

MAWA continues to stand for future-oriented working, thinking and planning. We constantly analyze our industries and markets and provide our partners with qualified consulting services that extend beyond the product to all-encompassing marketing strategies.

Innovation management, trend analyses and customer journey optimization are important components of our partnership-based and service-oriented consulting.

PIONEERING, COMMITTED AND PROVEN - that's what sets us apart at MAWA, something that many partners have already come to appreciate in our many years of cooperation.

History of MAWA