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MAWA – Fashion

MAWA Fashion

Driven by sustainable lifestyles

MAWA Fashion is about maximum style and minimum environmental impact. These are the two values underlying this cohesive range of hanger designs,

in which form and material go together in totally individual creations.

Our hangers range from lifestyle collections to individual brand design in sustainable metal, wood, and ecomaterials.

We have a design for you

Exciting shapes, colours, and materials to express countless lifestyles and fashion trends.

Hangers to match your corporate image and store design.

All materials that we process at MAWA - from metal and wood to our MAWA ECO hanger - are sustainable, durable and offer an impressive variety and functionality in the store design.

MAWA Revolution

Meet the MAWA ECO hanger

Consuming the planet’s resources to maintain our quality of life is all very well, but using these precious assets carefully and sustainably is one of the greatest challenges we face.  

Here at MAWA, our entire strategy is focused on sustainability and the use of natural and upcycled materials.

We stopped making plastic hangers long ago, because we don’t believe they’re sustainable, but we’ve also come up with what we call ecomaterials, an outstanding alternative to plastic hangers.

MAWA CellPlast

net zero CO2 emissions

This organic material uses fully sustainable ingredients that don’t increase the CO2 in the atmosphere.

When they’re used, they give off only as much carbon dioxide as they absorbed when they grew.

Finite resources, carefully used MAWA CellPlast is used as a granulate in positive and negative injection moulding to create different designs, colours, and surfaces.

Apart from standard hangers, we can tailor them to your needs, and even use your tooling. We can design hangers digitally using computer-aided design, and then make a prototype with a 3D printer.

MAWA TexPlast

made from recycled clothing

Ninety percent of unwanted clothes end up in landfill or incinerators. MAWA TexPlast takes these and adds biopolymers to create a new, upcycled material and reduces CO2 emissions by up to 85 percent.

MAWA TexPlast M is used as a granulate in positive and negative injection moulding to create different designs, colours, and surfaces. Apart from standard hangers, we can tailor them to your needs. and even use your tooling.

MAWA TexPlast S is used in positive injection moulding. The hanger form is milled from solid material to make individual flat designs. One particularly distinctive feature is that it allows a great deal of colour variation, so each TexPlast S hanger is a unique creation.

MAWA Fashion Lifestyle

Harmonise product displays with your store design

People define themselves by the way they live their lives. They’re no longer interested simply in product categories: they adopt a much wider perspective based on look, feel, tastes, hobbies, friends, family, and behaviour patterns. In the medium to long term, it’s essential to maximise the benefits of this trend by looking at retail brands from the consumer’s point of view.

Tomorrow’s bricks-and-mortar retailers will provide a social and emotional experience,

  • as stores are transformed from traditional warehouses into showrooms and lifestyle spaces where like-minded people meet to explore brands.
  • Good shopfitting inspires and seduces by displaying your brand’s unique values.
  • Hangers should show your products at their best, acting as brand ambassadors and underlining their individuality

Based on detailed research and discussions with fashion experts, we’ve identified several product presentation trends and created a series of hangers for each.

Confident, cosmopolitan, equally at home
in Rome, Rio, or Cape Town,
demanding, and stylish.
Your store design tells a story, and it’s time your hangers did, too.

Today, the trend is away from the crowded, noisy metropolis
to a place of stillness that’s natural, earthy, and warm.
People should feel that when they hold your hangers.

A story of contrasts: City, country, day, night, sky, sea, blending seamlessly to create a whole new level of excitement. You can even deliberately contrast your store design and hangers.

A carefree world of living.
Free, light, open.
Balanced. With fun and enjoyment.
Do your hangers hit the right note?

MAWA Fashion Individual

in a fashion outlet, they can be a part of the brand experience.

We can design individual hangers to suit your needs, using CAD to produce a digital 360-degree image to scale and a 3D printer to make your individual hanger prototype.

This exclusive service is available for all MAWA hanger series and collections.

Mawa - New Collections

BEST OF WOOD

A wooden hanger is a wooden hanger? Not at all. Wood offers an almost unbelievable variety of possibilities for your personal lifestyle.

BEST OF METAL

From spectacular to innovative – these are our BEST OF METAL Specials. A new generation of hooks and color combinations with our MAWA anti-slip coating.

ELEGANCE

Two materials, one style: this is ELEGANCE. The combination of our best metal hangers and best-selling wooden hangers offers the advantages of both materials.

LUXURY

Hangers in three new colours, gold, silver, and bronze. This glamour-effect is only available from MAWA.

Our #MAWATrend for Fashion:

Cocooning

Enjoying the comforts of home, is an increasingly widespread trend in the fashion sector.

Brands are offering not just garments but home and lifestyle products, creating a seamless connection between fashion and self image. 

The MAWA Home Collection takes up this natural interdependence, offering fashion brands individual hanger ranges for clothes cabinets and wardrobes. These designs are a perfect match for your customers’ fashion tastes and lifestyles, and are difficult or impossible to find elsewhere.