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MAWA Original "Lifestyle for closets"

MAMA develops everyday helper

MAWA has developed an innovative bag holder – practical for both home and on the go. With a non-slip bridge and sturdy hook, it facilitates the organized hanging of handbags and backpacks. Compact and available in black, white, and silver, the MAWA bag holder offers versatile applications with high-quality, German-made craftsmanship, free from toxic softeners.

Emotional Storytelling & The Video Content Trend

At MAWA we use this trend to tell our customers about an everyday object: the clothes hanger, up close, full of emotion and as a lifestyle staple. To bring this story to life we teamed up with the advertising film production company Imbissfilm, an owner-managed advertising agency that has produced more than 400 films of all kinds in the last 20 years. Their focus is on the production of commercials.