Euroshop 2020 - MAWA convinces with a new innovative concept
Euroshop 2020 – The World´s No. 1 Retail Trade Fair
In the future we will have to think differently. Understand retail not as a physical transaction area but as a SPACE that creates a place for experiences, communities, inspiration and quick and convenient satisfaction of shopping needs.
MAWA Made in Germany at the Euroshop 2020 – The World's No. 1 Retail Trade Fair in Düsseldorf
MAWA presented itself there as an innovative manufacturer of clothes hangers made in Germany and let customers immerse themselves in the creative world of MAWA Fashion: Under the motto " Hangers for Brands” we transformed our space into a space that instantly communicates various experiences and impulses to our customers and thus takes them on a journey into individual living environments. Our aim was to support customers in their orientation in fashion retail and inspire them to stage their brand in a new way, with MAWA clothes hangers as brand ambassadors.
The clothes hanger serves as a brand ambassador in its defined living environment, which should be coherently based on the store design and the fashion brand.
MAWA defines six different worlds, which allow our customers to immerse themselves in different colors and shapes, reflected on the corresponding clothes hanger. We rely on mood boards to convey the ambience and design of each of the six living environments more precisely and are intended to bring them closer to the customer.
In our workshop we show the individual development of our clothes hangers. Using a 3D printer, prototypes are developed and manufactured according to individual and personal wishes. This facilitates brand exclusive models that are specially tailored to your brand and merge perfectly with your store environment.
MAWA stands for individual service, outstanding quality and sustainability
At MAWA, sustainability is considered from every angle. With the 2030 Agenda, we commit ourselves to ecological, low-emission and environmentally friendly production. But sustainability does not end there but is thought of right through to the moment our hangers arrive with our customers. The clothes hanger as a brand ambassador lets the consumer re-immerse themselves in your store and in your living environment. The resulting user experience is thereby raised to a new level. A level that the trends in the industry demand.
Find out more about the new MAWA concept at Euroshop 2020 in this video: https://vimeo.com/395660806/f6df636030
Feel free to contact us. We support you in creating your store environment and work with you to select the right hangers to act as a brand ambassador for your.
