MAWA x Bavarian Trachten Association: A Partnership for the Proper Storage of Traditional Costumes
Traditional costumes are far more than festive clothing. They represent tradition, craftsmanship, and regional identity. Dirndls, lederhosen, traditional jackets, and Trachten blouses are often worn and carefully preserved across generations. To maintain these valuable garments over the long term, proper cleaning alone is not enough – professional storage of traditional clothing also plays a crucial role.
For this reason, MAWA is launching a partnership with the Bavarian Trachten Association. The goal of this collaboration is to raise awareness for proper Trachten care, sustainable storage solutions, and high-quality clothes hangers while supporting Trachten clubs and enthusiasts with practical solutions.
The Bavarian Trachten Association – Preserving Bavarian Tradition
The Bavarian Trachten Association (Bayerischer Trachtenverband e.V.) is the umbrella organization of the regional Trachten associations in Bavaria and is headquartered in Traunstein. It unites 22 regional associations with around 165,000 members, including hundreds of Trachten clubs throughout Bavaria.
For decades, the association has been dedicated to preserving and promoting Bavarian traditional costume and cultural heritage. This includes not only traditional garments, but also cultural expressions such as:
- Folk music and traditional songs
- Schuhplattler dancing and folk dance
- Preservation of regional dialects
- Customs and amateur theater
- Youth programs within Trachten clubs
Through its youth organization, the Bayerische Trachtenjugend, the association also reaches around 100,000 young members, making an important contribution to passing traditions on to future generations.
The roots of the organized Trachten movement in Bavaria date back to the 19th century, when the first Trachten clubs were founded to preserve regional clothing, customs, and dialects. Over time, these clubs joined together into regional and state associations – a process that ultimately led to the formation of today’s Bavarian Trachten Association.
Learn more about the Bavarian Trachten Association here.
Preserving Tradition – Storing Traditional Costumes the Right Way
Traditional costumes are often made from delicate materials such as velvet, silk, linen, or wool fabrics. These textiles react sensitively to improper storage or unsuitable hangers. For example, when dirndls or traditional jackets are hung on narrow wire hangers, pressure marks can develop, and the shoulder area may lose its shape.
This is where MAWA’s metal hangers come into play. The products are specifically designed to keep garments in shape over the long term while protecting delicate materials.
To meet the special requirements of traditional costumes, MAWA has even developed a specially designed Dirndl hanger. This unique hanger was created specifically for the typical construction of a dirndl – featuring a stable shoulder shape for the bodice as well as integrated clips for the skirt and apron.
As a result, the entire dirndl can be stored neatly, space-efficiently, and wrinkle-free on a single hanger.
This not only simplifies wardrobe organization, but also protects delicate fabrics and helps dirndls maintain their shape for years to come.
The partnership with the Bavarian Trachten Association is intended to bring exactly this knowledge more strongly into the world of traditional costumes:
Tradition deserves storage solutions that truly do it justice.
Knowledge Transfer Between Tradition and Function
As part of the collaboration, MAWA and the Bavarian Trachten Association will implement various formats to share practical knowledge about traditional costume care and proper storage.
Planned initiatives include:
Expert Articles on Trachten Care
Tips for properly storing delicate fabrics such as velvet, linen, or silk.
Social Media Series such as “Trachtenliebe richtig aufgehängt” (“Traditional Costume Love – Properly Hung”)
Inspirational content showing how different types of traditional garments can be stored optimally.
Interviews and Background Articles
Insights from Trachten experts and experiences shared by traditional costume clubs.
Community Activities and Club Competitions
Trachten clubs present their most beautiful traditional costumes and demonstrate how traditions are preserved and lived today.
Through these initiatives, the partnership combines traditional customs with modern garment storage solutions.
Sustainability and Quality as Shared Values
Both MAWA and the Bavarian Trachten Association stand for values such as durability, responsibility, and appreciation for high-quality materials. Traditional costumes are often worn and cared for over many years – which is exactly why sustainable storage solutions are so important.
MAWA has been producing its hangers in Germany for decades, focusing on premium materials, durable products, and resource-efficient manufacturing processes. This philosophy perfectly aligns with the idea behind Trachten culture: not simply owning things, but preserving them across generations.
Together for the Future of Trachten Culture
Through this partnership, MAWA and the Bavarian Trachten Association want to demonstrate that tradition and modern functionality can go hand in hand. With informative content, inspiring ideas, and practical tips, Trachten enthusiasts will be supported in properly caring for and storing their garments.
In the coming months, readers can look forward to additional content covering topics such as:
- Proper storage of dirndls and lederhosen
- Trachten care for delicate fabrics
- Tips for wrinkle-free storage of traditional garments
- Insights into the work of Trachten clubs
Because one thing is certain: Tradition deserves the right storage – with MAWA.
