At a Glance: Understanding the New MAWA Product Labels
In a time when customers value orientation and transparency more than ever, MAWA is sending a clear signal — quite literally.
With the introduction of three new product icons, MAWA creates immediate recognition for what matters most: quality, comfort, and responsibility.
ECO friendly – Sustainability you can see
The ECO friendly icon marks products that are developed with a strong focus on conserving resources. Depending on the product line, this means:
- Metal hangers: durable and recyclable, made with minimal material use and reduced production waste.
- Wooden hangers: crafted from FSC-certified beechwood, long-lasting with a low environmental footprint.
- C-Cycle hangers: made from biogenic plant waste, CO₂-negative and fully upcycled – certified with a biobased content of over 85%.
The goal: a sustainable wardrobe solution that combines style with environmental awareness.
SKIN friendly – For Your Skin, for Your Health
Products marked with the SKIN friendly icon are free from harmful substances and are especially skin-compatible. MAWA strictly avoids the use of:
- Heavy metals
- Plasticizers (phthalates)
- Azo dyes
- Formaldehydes
These safety standards apply to all hanger types:
- Metal hangers: coated with toxin-free materials, TÜV-certified
- Wooden hangers: finished with water-based, low-emission varnish
- C-Cycle hangers: entirely free from fossil-based plastics – for a natural touch and feel
Perfect for allergy sufferers, children's clothing, or delicate fabrics.
USER friendly – Comfort That Delivers
The USER friendly icon stands for intuitive, effortless handling – every time you use it:
- Anti-slip coating: prevents garments from slipping or creasing
- 360° hook: fully rotatable to fit any closet setup
- Space-saving design: more order, less clutter
These features apply across all hanger types:
- Metal hangers: extra slim yet remarkably sturdy
- Wooden hangers: ergonomically shaped with strong load-bearing capacity
- C-Cycle hangers: robust, lightweight, and easy to grip – with smart, functional design
Why These Icons Matter
In a constantly growing product landscape, the new MAWA icons help you find the right hanger faster and more purposefully. They build trust and instantly highlight:
- Is the product sustainably made? (ECO)
- Is it skin-safe and non-toxic? (SKIN)
- Is it truly practical for daily use? (USER)
These icons make our quality and values not just tangible — but finally visible.
Less searching, better choices
With MAWA’s new product labels, you can make informed, conscious decisions at a glance. Whether you prioritize sustainable materials, skin-friendly products, or easy-to-use features – with MAWA, you instantly know what matters.
Better hanger, better life. – Now even easier to see.