MAWA x Bavarian Traditional Costume Association: How to Properly Store Tracht

Two strong partners united by shared values: tradition, quality and responsibility.

With the partnership between MAWA and the Bavarian Traditional Costume Association, we are bringing together what naturally belongs together – decades of expertise in manufacturing premium clothes hangers and the living tradition of Bavarian traditional costume culture.

Both partners stand for lasting values: while the association has preserved customs, traditional clothing and cultural identity for generations, MAWA has been developing durable solutions for the perfect storage of garments since 1948 – Made in Germany.

Tradition – rooted in Bavaria, embraced worldwide

Traditional costume is no longer just a regional phenomenon. What once originated in Bavaria has become a global cultural tradition.

Today, Oktoberfest celebrations take place in more than 40 countries worldwide – from the United States and France to Japan. Millions of people wear dirndls and lederhosen, celebrating Bavarian heritage on an international stage.

As an internationally active company, MAWA exports its products to more than 80 countries around the world. This means our clothes hangers accompany traditional garments far beyond the borders of Bavaria – into major cities, international events and private wardrobes across the globe.

This international reach highlights one thing in particular: traditional clothing deserves the right storage solution worldwide.

Specially Designed: Traditional Garment Hangers by MAWA

Driven by the shared belief that traditional garments deserve special care, MAWA has developed a dedicated collection of hangers for traditional clothing.

A key highlight is a specially designed dirndl hanger that:

provides stable support for the bodice
keeps skirt and apron neatly together
enables crease-free and shape-preserving storage

This allows a complete dirndl to be stored on a single hanger in a space-saving and fabric-friendly way.

The collection is complemented by additional solutions for:

traditional jackets and Janker jackets
lederhosen
traditional blouses and shirts

All products follow the MAWA philosophy: durable, functional and gentle on fabrics.

A Partnership with Purpose

The partnership between MAWA and the Bavarian Traditional Costume Association stands for far more than products. It reflects a shared commitment:

preserving tradition
ensuring quality
passing on knowledge
keeping cultural heritage visible

Through initiatives such as the “Heimat hängt in guter Hand” campaign, as well as shared content on traditional garment care, this knowledge is actively shared and preserved.

Our Shared Mission

Traditional clothing is part of cultural identity – and it deserves to be treated with respect.

Whether in a Bavarian village, at Munich’s Oktoberfest or at international events around the world, the right storage helps traditional garments retain their shape, quality and character for years to come.

Tradition deserves the right storage solution – worldwide. With MAWA.