Hangers for clever people


MAWA hangers: new store concepts



How do customers shop these days? Online, offline? What has changed? What does a transformed shopping experience mean for retailers? MAWA is one of the major manufacturers of clothes hangers and classification systems. We regard it as one of our tasks to look into the future and search for new ways to make a successful, unique brand presentation.

We worked together with specialists such as Deutsche Modeinstitut DMI in Cologne and fashion experts to research and analyse global trends. The result: we have identified four mega-trends which will have an impact on all our lives over the coming years. We have transformed these mega-trends into Fashion Stories and developed unique clothes hanger series with new materials, shapes, colours and functions

4 mega-trends, 4 MAWA Fashion Stories

From the new raw nature of an urban lifestyle through to hedonistic revelling in personal lives, the MAWA Fashion Stories tell the stories of mega-trends in our society in the form of innovative clothes hanger series.

New urban lifestyle

Nature and back to the roots. The new urban lifestyle favours an organic way of living. “Raw” materials and a natural finish – 

Lightness of being

Luminous and lightweight with fine workmanship Lightness of being refers to ethereal existence – MAWA FASHION Fineline


Statement of style

Classic, elegant and discreet Statement of style is a clear avowal of a timeless, confident style – MAWA FASHION Contour


Celebrating life

Plush, soft, comfortable and cuddlesome. Celebrating life: celebrates life to the full and in all its shapes  – MAWA FASHION Curve



What you need to know about MAWA FASHION STORIES

Learn about the backgrounds to MAWA FASHION STORIES in detail in the MAWA compendium available for download.

MAWA workshop. 
Endless source of inspiration and new goals

"It's now time to apply what we have heard and learnt as effectively as possible,"          
Urs Riboni, CEO at Prochema Baar AG. 

What do the changes in society mean for retail? We held a MAWA workshop with brand experts, visual merchandising specialists and shop fitters to debate the consequences of digitisation on fashion, brands and customer relationships and discuss new approaches to a successful future. Watch the video of our workshop here