The MAWA Conferences 2022 - a complete success
MAWA Conferences 2022 - Trade fair replacement rethought
Our MAWA Conferences 2022 show a way in which a trade fair replacement can be efficiently transformed into a new idea. Unfortunately, Ambiente 2022 could not take place physically this year. As an alternative, we have created the MAWA Conferences for you, because we didn't want to withhold our latest collections and product innovations from you despite the cancellation of the trade fair.
Our new campaigns, especially the MAWA Best of Metal specials, were received with great interest. The new hook finishes open up new target groups, both in the consumer market and in shop fittings.
Our golden hook is currently receiving the strongest customer demand. Our new hooks are also available in matt silver, glossy black and matt.
Feel free to contact us for more details or discover the entire collection here.
Another focus of the conference was our new MAWA TWIST collection. FORM FOLLOWS FUNCTION summarises the concept behind MAWA TWIST: functionality is clearly the focus of our new MAWA collection.
What's new about the MAWA TWIST collection?
We have added a new width of 36cm to the lightweight hangers for even more individuality for your customers. We have also adjusted the length of the hook on our Economic Light and lengthened the hook shank. Our hangers are characterised by the same shape and the same hanging height.
"We also received a great response within the MAWA Conferences to the smoke chrome black matt variant in combination with a glitter red coating, which attracted a great deal of attention under the slogan "Burning Love". Cornelia Kaiser, Export Sales Manager MAWA
Sustainability as a central theme within the MAWA Conferences
The topic of sustainability was also an important part of the MAWA Conferences. Find out more about our holistic sustainable approach here.
We would like to say thank you to all participants and look forward to meeting again in person soon!