Brand Customization with MAWA – How Clothes Hangers Become Brand Ambassadors
Customized clothes hangers by MAWA turn everyday products into brand ambassadors. Discover how personalization strengthens brand identity in retail, hospitality, and interior design.
MAWA as the First Clothes Hanger Brand in the Lotte Department Store Korea – A Milestone for Our International Brand Presence
MAWA marks a major international milestone: As the first clothes hanger brand in the Lotte Department Store Korea, we strengthen our global positioning as a premium design and lifestyle brand.
MAWA Original vs. Fake – How to Recognize Genuine Quality and Why the Difference Matters
MAWA original vs. fake: Learn how to identify genuine MAWA quality, understand the risks of counterfeit hangers, and why choosing the original always pays off.
At a Glance: Understanding the New MAWA Product Labels
MAWA makes quality visible: With the new product icons ECO friendly, SKIN friendly, and USER friendly, it’s instantly clear what our hangers stand for – sustainability, skin compatibility, and everyday comfort. Designed to support conscious choices at the point of sale.
‘Better hanger, better life.’ - MAWA's new corporate identity
MAWA launches into the future with a fresh brand image. The new corporate identity emphasises sustainability, quality and innovation. A modern logo, the licensed Walter Neue font and a minimalist visual language ensure a timeless look.
‘Better hanger, better life.’ - MAWA's new corporate identity
MAWA launches into the future with a fresh brand image. The new corporate identity emphasises sustainability, quality and innovation. A modern logo, the licensed Walter Neue font and a minimalist visual language ensure a timeless look.
Why quality is more important than cheap products: A look at the dark side of fast fashion at Shein & Temu
Fast fashion at Shein and Temu may offer favourable prices, but it comes with serious quality defects and ethical problems. Production often takes place under poor working conditions and has a significant impact on the environment.
MAWA in Mumbai at India's most important household goods fair
MAWA presented itself successfully at the HGH-India 2024 in Mumbai. The black and glamour colours in particular attracted a great deal of interest. The trade fair provided valuable insights and feedback, which we will use for future developments.
Hanger private museum director: Matthias Dülp and his fascinating collection
Matthias Dülp lives in Franconian Switzerland and has a particular passion: he collects clothes hangers. His collection now comprises over 7,000 different items in a wide variety of materials, shapes and designs.
Innovative spirit and use of technology in Silicon Valley: A report by CEO Michaela Schenk
CEO Michaela Schenk visited Silicon Valley and gained valuable insights into the integration of AI, the promotion of an open mindset and the importance of strong networks.