MAWA starts the New Year with momentum: International focus, strong brand and clear values
Better hanger, better life.
Onlineshop
  1. Home  ›  
  2. Blog  ›  
  3. MAWA Blog  ›  
  4. MAWA starts the New Year with momentum: International focus, strong brand and clear values  
Published

MAWA starts the New Year with momentum: International focus, strong brand and clear values

The year 2026 begins for MAWA with a clear direction: think internationally, act consistently, and remain true to our values. In times of economic uncertainty, it becomes clear what truly matters – quality, innovation, and a strong brand identity.

Global Perspective: Further Expansion as the Logical Next Step

For decades, MAWA has stood for high-quality clothes hangers Made in Germany. Today, the brand is already the first choice in many countries when it comes to durable, functional, and design-oriented wardrobe solutions. Internationalization is therefore a consistent step in making this quality accessible worldwide.

For 2026, this means entering new markets, expanding existing partnerships, and clearly positioning MAWA as an international premium brand. Our standards remain unchanged: sustainable materials, well-thought-out constructions, and timeless design.

MAWA at Maison & Objet 2026: A Trade Fair Appearance with Personality

A particular highlight at the beginning of the year was MAWA’s appearance at Maison & Objet 2026 in Paris. For the first time, MAWA presented itself with its own exhibition stand, using the international stage to showcase the brand in a personal and authentic way.

Warmth as the Core Trade Fair Concept

The heart of the exhibition concept was a simple yet impactful gesture: every visitor to the stand received a MAWA heart-shaped hanger and a red heart balloon. The idea was extremely well received and led to many open, personal conversations.

Despite the frosty temperatures in the exhibition halls, the atmosphere at the MAWA stand was noticeably warm. The presentation made it clear that MAWA stands not only for high-quality products, but also for closeness, values, and humanity.

MAWA 2026: Quality, Values and International Relevance

The start of the year clearly demonstrates the direction MAWA is taking: towards becoming an internationally relevant brand that combines functionality, design, and sustainability. Together with partners worldwide, MAWA enters the new year with momentum and strong prospects.