MAWA as the First Clothes Hanger Brand in the Lotte Department Store Korea – A Milestone for Our International Brand Presence
MAWA is sending a strong signal to the international market: We are the first clothes hanger brand to be represented with our own pop-up store in the renowned Lotte Department Store in Korea – and the only brand in the clothes hanger category showcased there.
For MAWA, this is far more than just another point of sale. It is proof that our products have evolved from functional household items into an internationally recognized design and lifestyle brand.
From Household Product to Design Brand – MAWA in a Premium Environment
The Lotte Department Store is one of the most prestigious department stores in Korea and is typically home to brands from the fashion, beauty, interior design, and premium home segments.
MAWA’s presence in this environment demonstrates what our brand stands for: design, quality, durability, and innovation – and confirms that our hangers are perceived worldwide as high-quality interior products.
With our presentation at Lotte, we clearly position MAWA as a brand that represents a modern, conscious lifestyle – both in the wardrobe and in retail design.
A Permanent Presence: Store-in-Store and Flexible Pop-Up Concepts
Another key success: In addition to the temporary pop-up store, MAWA is permanently represented in the Lotte Department Store with its own store-in-store concept.
For customers, this means:
- A premium presentation of the MAWA collection
- An immersive brand experience on site
- Flexible delivery directly to their homes
Additional pop-up areas throughout the department store further enhance visibility – a modern retail concept that makes brands emotionally tangible and strengthens the overall shopping experience.
Strong Partnerships: MAWA x Lotte x Influencer
For the launch of our pop-up store, we relied on a strong triangular collaboration: Lotte Department Store, influencer marketing, and MAWA – working together to achieve maximum visibility.
One of our key partners was interior influencer Gerrard Park, who reported live from the store and introduced our brand to his large audience. His reach helps to further increase MAWA’s awareness in the Korean market and highlights our design expertise.
Perfectly Connected: Online and Offline
Modern customers expect seamless shopping experiences – and together with Lotte, this is exactly what we deliver:
- Experience products in store
- Touch and test quality firsthand
- Order directly on site
- Enjoy convenient home delivery
This combination of physical retail experience and digital convenience sustainably strengthens the MAWA brand and builds trust among new customers.
What Does This Success Mean for Our MAWA Partners Worldwide?
Our presence at Lotte is not only a milestone for MAWA, but also offers tangible benefits for all MAWA partners:
1. Leverage our international visibility
The presence in the Lotte Department Store strengthens the MAWA brand globally. Feel free to use this development in your own communication to emphasize the brand’s value to your customers.
2. Rethink cooperation
Influencer marketing works internationally – so why not in your market as well? Joint activities with local influencers, combined with the MAWA brand world, create reach, trust, and inspiration.
3. Tell the MAWA brand story
Our history since 1948, Made in Germany, innovation, and design are strong selling points. The Lotte store shows that MAWA is a brand that convinces and inspires emotionally on a global scale.
A Step That Strengthens Our International Brand Strategy
With the first MAWA pop-up store in the Lotte Department Store Korea, we are setting a clear signal for the future: MAWA is globally visible, relevant, and desirable – as a premium brand for order, design, and high-quality home living.
