‘Better hanger, better life.’ - MAWA's new corporate identity
A new era for MAWA
MAWA is entering a new era! We are proud to present our revised corporate identity (CI), which not only modernises our appearance, but also focuses on our values and visions. With this new identity, we want to emphasise what MAWA stands for: sustainable innovation, top quality and functional design.
Our new CI is a statement - an expression of our mission to change the world of clothes hangers while maintaining a clear focus on the environment. Our slogan was also updated as part of the launch: ‘Hangers for clever people’ becomes “Better Hanger, Better Life” - a motto that perfectly reflects our philosophy.
Our new corporate identity in detail
1. The new logo - tradition meets modernity
Our logo remains true to our roots and combines them with a fresh and clear design language:
- Red as the main colour: symbolises passion, energy and our innovative strength.
- Clear shapes: Simple, timeless and memorable - just like our products.
- Partner logos: Longlife, biobased and FSC logos emphasise our commitment to sustainable materials.
2. The world of colour - sustainability in design
Our colour palette reflects our mission:
- MAWA red: The core of our brand.
- Secondary colours such as green and blue: They stand for nature, technology and sustainability.
- Steel grey: A symbol of durability and strength.
This colour world runs through all our communication channels and products and creates a uniform and modern brand image.
3. Our mission, vision and purpose
Our new CI is not just a visual update, but the expression of what we embody as a brand:
- Mission: we develop sustainable clothes hangers that organise and enrich lives.
- Vision: MAWA becomes the world's leading brand for clothes hangers - innovative, functional and sustainable.
- Purpose: We inspire our customers to organise clothes and spaces in new, efficient and aesthetic ways.
Brand attributes - What characterises MAWA
Our brand is characterised by the following values:
- Passionate: Our clothes hangers are not just products - they are long-lasting organisational talents that are used in over 87 countries.
- Tradition-conscious: We have been producing in Germany since 1948 with the highest standards and sustainable values.
- Innovative: From anti-slip coatings to bio-based materials - we are constantly setting new standards.
- Design-orientated: Timeless aesthetics that show clothes in their best light.
- Sustainable: Our hangers stand for responsibility and quality that challenge a throwaway society.
Sustainability at the heart of our brand
The C-Cycle - sustainability in a cycle
Our sustainable philosophy is strengthened by the C-Cycle approach:
- FSC-certified wood: for environmentally conscious elegance.
- Metal: Stable and durable, without compromising on environmental friendliness.
- Bio-based materials: Innovative, renewable and fully recyclable.
MAWA has set itself the goal of achieving CO₂ neutrality by 2035. We will achieve this through resource-conserving production and the continuous development of new materials and processes.
Why a new CI?
Our brand is evolving and our new CI is a central part of this process. It represents:
- Clarity and modernity: A contemporary approach for our customers and partners.
- Our values: Sustainability, design and quality are at the centre of our communication.
- Global perspective: As a brand that is present in over 87 countries, we need a strong identity that transcends cultural boundaries.
The materials: quality and sustainability combined
Our clothes hangers are designed to be both functional and sustainable. With materials such as FSC wood, recycled steel and bio-based materials, we focus on innovation and responsibility.
Our sustainable materials offer:
- Durability: High-quality materials for years of use.
- Environmental friendliness: Reduced carbon footprint and recyclable components.
- Aesthetics: Timeless design that fits into any home or business.
What does this mean for you?
Our new corporate identity is not only intended to strengthen MAWA's image, but also to show you that we are aware of our responsibility. With our new CI, we emphasise that we live the values that define our products.
Invitation to dialogue
We are proud of our new CI and invite you to let us know what you think. Visit our website, discover our products and find out more about our journey towards a sustainable future.
Share your thoughts and let's shape the future together.